• by Joe Mandese  @mp_joemandese, October 20, 2011

The IAB Mobile Marketing Center of Excellence just released the final version of its “Mobile Rich Media Ad Interface Definitions,” or MRAID.

The initiative defines a common API, or "application programming interface," for mobile rich media ads, and is intended to be a framework of principles and guidelines for the mobile ad marketplace.

For a copy of "MRAID 1.0" visit: http://www.iab.net/mraid.