IAB Releass Mobile Ad Framework, Get Your Copy Here

The IAB Mobile Marketing Center of Excellence just released the final version of its “Mobile Rich Media Ad Interface Definitions,” or MRAID.

The initiative defines a common API, or "application programming interface," for mobile rich media ads, and is intended to be a framework of principles and guidelines for the mobile ad marketplace.

For a copy of "MRAID 1.0" visit: http://www.iab.net/mraid.

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