Around the Net
Yahoo Revamps Marketing Unit
- All Things Digital, Friday, October 21, 2011 12:53 PM
Yahoo is drastically rejiggering its marketing division, according to an internal memo sent today to employees from its Chief Marketing Officer Elisa Steele. She came to Yahoo a few years ago, brought by now-fired CEO Carol Bartz, charged with reorganizing and jump-starting the unit.
Some of Steele's moves didn't work, such as Yahoo's "It's You" ad campaign, and the brand is suffering. The changes, which appear to be at the behest of Steele, will shift the major marketing functions back to the regions of the Silicon Valley Internet company from its current global centralized one. She's hoping on-the-ground control of marketing will help improve things for the beleaguered company.
