American Family Insurance Renews 'In Gayle We Trust'

  • October 25, 2011

American Family Insurance is launching a third season of the web series “In Gayle We Trust” on Oct. 24.

The series has grown from 18.9 million consumer views with an 85% completion rate in its first year to nearly double that -- with over 35 million consumer views in year two. The partnership of NBC Universal and Mindshare Entertainment aligned the series with Madison, Wis.-based American Family Insurance’s “American Dream” creative launched earlier this year.

In the series, Gayle Evans, an American Family Insurance agent, is needed when she finds out she will be the focus of the newcomer in town’s first musical extravaganza; “Policies, policies.” The chance to star in an off (off) Broadway production gets the town into a tizzy with all of Gayle’s eccentric clientele auditioning for the show. When Gayle is persuaded to join the production herself, she will see what really drives her fellow cast mates.--Tanya Irwin



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