• New York Times, Wednesday, October 26, 2011 3:08 PM

Brian Stelter reports on Twitter's "symbiotic relationship with the television industry," which includes "the proliferation of Twitter logos and language on news and talk shows." In the latest iteration of this trend, users will now be able to cast weekly votes for "X Factor" contestants on Twitter.

Producer Simon Cowell notes he reads the hundreds of viewer tweets on this show each week and makes changes accordingly. "It’s like having millions of producers working with you,” he says.

Still, Twitter doesn't seem to be monetizing all of these connections, though chief exec Dick Costolo is quoted saying they "are going to result in financial benefits down the road.”

Read the whole story at New York Times »