Starbucks has teamed with barcode technology provider Scanbuy for a promotional campaign placing QR codes in the coffee chain’s outlets around the country, as well in magazines such as People, newspapers and outdoor ads in U.S. cities. The codes link users to a Starbucks mobile formatted landing page where they can watch a video on Starbucks Caffe Verona, find a store, and learn more about Starbucks’ various fall coffee products.
In a mid-year report, Scanbuy said the retail and wireless industries accounted for some of the most scanned 2D barcode campaigns, reflecting a strong presence of QR codes on products, store displays, FSI's (free standing inserts) and print ads. The company also reported that more than 45,000 2D barcodes were generated from its ScanLife platform in the second quarter, up 300% from a year ago. --Mark Walsh