• October 28, 2011

Farmers Insurance is launching another partnership with Zynga, this time via its Cityville game. The Los Angeles-based insurance company claims to be the first insurance company to launch a multi-game online campaign. Social media gamers get the chance to add replicas of the famed University of Farmers, the Farmers Airship and Farmers one-of-a-kind “AutoBoatHome” to their dream cities.  Cityville is the fourth Zynga game that Farmers has been involved with this year. --Tanya Irwin