Discover Launches Spots Featuring NHL Players

  • November 1, 2011

Discover is launching  two national TV spots Nov. 1 featuring Chicago Blackhawks center Patrick Kane and Boston Bruins goalie Tim Thomas.

Both 30-second spots showcase each National Hockey League player’s frustration as they face some of the challenges consumers face when calling their card’s customer service departments.

The ads highlight the financial service company’s  award-winning customer service while positioning “Peggy,” a likable but incapable customer service representative of the fictitious U.S.A. Prime Credit Company, as a person who frustrates callers with long hold times, excessive transfers and the inability to solve problems.

The spots are a follow-up to the “Peggy” ad Discover launched earlier this year that featured curator of the Hockey Hall of Fame and Stanley Cup handler Phil Pritchard.--Tanya Irwin

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