• November 2, 2011

United Airlines is linking its MileagePlus loyalty program to advertising channel e-Miles.

There are currently 2.5 million e-Miles members who earn free airline miles for watching, reading and responding to targeted advertising.

Launched in 2007, e-Miles has promoted thousands of ad campaigns from top worldwide brands with an audience engagement strategy that enables participants to earn currency in the loyalty program of their choice. Participants view marketing messages that have been preselected to match their ad preferences and buying intentions and respond to a few questions about each advertisement they see.--Tanya Irwin