USATODAY.com reached more than 201 million pageviews in January 2003. Site pageviews increased by 10% from December 2002, and visits increased by 16% respectively. Traffic drivers included coverage of
the possible war with Iraq, college football bowl games, and the Super Bowl. In addition to coverage of the game itself, the popular "USA TODAY Super Bowl Ad Meter," that measures audience ratings of
Super Bowl television commercials, also contributed to the rise in traffic with more than 1.7 million video streams.