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Chevy Launches Hispanic Ad Effort
- November 3, 2011
Chevrolet is reaching out to Hispanic consumers with a raft of new ads for the Silverado pickup truck titled "Ponte a Vivir "(Get to Living). The effort, from Chevrolet's multicultural AOR LatinWorks, includes two :30 TV spots.
One of the two shows how a father relates to his sons who are covered in mud by driving his Silverado through a mud pit.
