Terra.com and Autobytel Team Up

  • February 26, 2003
Terra.com, the U.S. Hispanic Internet portal of the Terra Lycos global network, and Autobytel Inc., an Internet automotive marketing services company, on Wednesday announced the launch of a co-branded channel targeting Hispanic car buyers. Autobytel's popular car buying site Autoweb.com will provide new and used car fulfillment for Terra.com customers, offering them access to Autoweb's network of thousands of Internet dealers nationwide. Accessible by clicking "auto" at www.terra.com, the new channel offers leading automotive information and interactive tools for researching and buying new and used cars, as well as strategic advertising options for marketers looking to tap into the coveted Hispanic segment. As such, it represents one of the most comprehensive auto marketing channels available to Hispanic Net shoppers.

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