Mag Bag: 'Motor Trend' Bows Google TV App

Source Interlink Media is expanding the reach of its digital publishing portfolio with a new Google TV app from Motor Trend that will provide automotive content for Google’s new Web-based TV service.

This video-on-demand platform, developed with SIM’s in-house emerging media agency Mediaworks, in collaboration with Google, focuses on automotive news, new car reviews, and road tests. It also includes automotive lifestyle stories drawing on the editorial resources of the Motor Trend brand, ranging from HDvideo to photo galleries and other multimedia content. 

The new app allows users to cater programming to their own tastes and share favorite items on Facebook and Twitter. Plus, it offers new opportunities for Motor Trend advertisers to reach automotive enthusiasts.

Motor Trend editor-in-chief Angus MacKenzie stated: “SIM is evolving from a traditional magazine publishing company to one which creates content that connects with audiences across a variety of platforms. Google TV is important because it allows us another platform for Motor Trend to reach enthusiasts on their terms, not ours.” 



SIM’s Mediaworks division is also working on developing content-rich apps for Hot Rod, Truck Trend Magazine, JP, SAIL and Surfer, as well as mobile utility apps  both its brands and SIM advertising clients.

Disney Launches FamilyFun Kids

Disney Publishing Worldwide has launched a new bimonthly magazine targeting young readers ages 6-12 titled FamilyFun Kids. It is designed to encourage creativity and imagination with crafts, skill-building recipes, games, brainteasers, and puzzles. This includes “interactive” content with pages kids can cut, fold, tear out, and decorate.

New York Raises Its Price

New York is raising its newsstand price from $4.99 to $5.99 beginning this December, according to Adweek. The magazine previously raised its price from $3.99 to $4.99 in 2009. The subscription price will remain the same, with an introductory price of $29.97.

MSLO Appoints Lagani Chief Revenue Officer

Joe Lagani has been named chief revenue officer by Martha Stewart Living Omnimedia -- a new position at the company, where he will lead all advertising sales activity, as well as cross-platform integrations and strategic brand partnerships across its media business units. They include its flagship magazine title Martha Stewart Living, as well as Martha Stewart Weddings, Whole Living and Everyday Food, Web sites and iPad and iPhone apps and TV and radio platforms. Previously, Lagani served as senior vice president for ad sales at NBCUniversal’s iVillage.

Meredith Names Lyle General Manager for Directive

Patricia Lyle has been named general manager for Directive, Meredith Xcelerate Marketing’s analytics and campaign management shop. Prior to the appointment, Lyle served as managing partner at Tribal DDB and senior vice president for global analytics at Targetbase. MXM is the new name for Meredith’s integrated marketing division, which includes Directive, as well as a number of other agencies acquired by the magazine publisher in recent years.

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