• November 10, 2011

Chevrolet is launching a new campaign in partnership with Klout, a company that measures a user’s online influence, to promote the 2012 Sonic subcompact car among a targeted group of consumers.

Influencers in Chicago, San Francisco, New York City, Atlanta and Dallas are supposed to sign up via the Klout Perks Program to drive the 2012 Sonic for free for three days between Nov. 11 and Dec. 14. The influencers must have a Klout score of 45 or above in areas like music, technology, adventure or travel be be eligible for the Perk. The participants will then document and post their experience with the Sonic across their social media channels.

“We are aiming the Sonic squarely at consumers who are part of the Millennial generation,” said Carolin Probst-lyer, manager of digital consumer engagement, Chevrolet, in a statement. “Partnering with Klout allows us to reach this audience, encourage them to get behind the wheel of a Sonic and use social media to share their driving experiences.”

“The Klout Perk we offered earlier this fall for the Chevy Volt was one of our most successful campaigns to date,” said Garth Holsinger, vice president of sales at Klout. “An experiential opportunity like this, taking home an all-new 2012 car, is a very special reward to influencers. We look forward to hearing about their exciting journeys on- and offline.”