Kohl's Counts On Marketing As Holiday Helper

  • November 11, 2011

Kohl’s, which just reported a 20% jump in net income for the third quarter, says it is expecting increases in its broadcast and digital marketing to spur holiday sales. Net income rose to $211 million, compared to $176 million a year ago. And sales climbed 3.8% to $4.4 billion, with comparable-store sales rising just 2.1%.

“The launch of our Jennifer Lopez and Marc Anthony brands during the quarter met our aggressive sales plans,” Kevin Mansell, Kohl's chairman and CEO, says in its release. “We expect our collection of powerful brands supported by significant marketing investments, especially in broadcast and digital media, to deliver a strong Holiday season." In the fourth quarter, the Menomonee Falls, Wisc.-based chain says its comparable-store sales are expected to gain between 2 and 4%.

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