Joseph DeLapp, 84, Was First Ad Director At Mars

  • November 12, 2011

As the first advertising director for Mars, he helped create the first "X-rated" television commercial for a candy bar. According to his son, Joseph II, "The Mars bar was portrayed as slowly peeling its wrapper from over strategically located walnuts to the tune of 'The Stripper.' The Federal Trade Commission refused to air the ad, but it was still a first."

There's a great write-up in the Reading (Pa.) Eagle.

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