Mid-November Sunday Prime For TV Network Viewing

Once-Upon-A-TimeA mid-November Sunday for the networks is still a  prime area for TV viewing.

While NBC's "Sunday Night Football" still ruled the night, other shows with original episodes hung in there with little damage -- or even improved versus recent outings.

Nielsen preliminary results for the "Sunday Night Football" marquee event featuring the New England Patriots and New York Jets posted its fourth-best result of the season with a 7.3 rating/19 share in adults 18-49  -- although down from the previous week's game, which took in a 7.9 rating in early results.

For the entire night, NBC landed in first place among 18-49 viewers, with a 6.0/14 share.

Fox ran in second place -- also thanks to the NFL. Fox was second at 3.8/9, where a lot of this came from the spillage of afternoon games. But Fox' comedies didn't make gains from this lead-in: "The Simpsons" lost 5% to a 3.5/8 among adults 18-49 rating. "Family Guy" was even with last week's 3.1 adults/7 rating; "American Dad" also lost one tenth of a rating point to a 2.4/5; and "Allen Gregory" lost a tenth to a 2.0/5.



In a mode that might give broadcast TV proponents some heart, only two shows were under the two-rating-point mark for the night -- and those two shows moved up week-to-week.

ABC's rookie show "Pan Am" at 10 p.m., was up a tenth of a rating point to a 1.8 rating/4 share among 18-49 viewers. Another ABC show also made gains earlier in the evening: "America's Funniest Home Videos" grew over 10% to a 1.7/4 at 7 p.m.

ABC's other new show -- "Once Upon A Time" -- continued its steady and robust performance -- a 3.8/9 -- at 8 p.m., the same versus its results of a week before. "Time" was the best non-sports program of the night. At 9 p.m., ABC's "Desperate Housewives" made some slight gains to a still very sell-able 3.0/7. For the night, ABC was in third, with a 2.6/6.

CBS came nex with a 2.2/5. Regional NFL afternoon overages didn't give its Sunday shows much lift: "60 Minutes" scored a 2.3/6; "The Amazing Race" earned a 2.7/6; "The Good Wife" took a 2.0/4; and "CSI: Miami" earned a 2.1/5

Univision came in fifth at 1.2/3 among 18-49 viewers; Telemundo was next at a 0.4/1.

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