• Direct Marketing News, Wednesday, November 16, 2011 10:53 AM

AMC Entertainment and Regal Entertainment Group are relying on different strategies to boost online ticket sales. Both AMC and Regal maintain websites that promote showtimes and that direct consumers to e-commerce sites like Fandango and MovieTickets.com. 

Stephen Colanero, CMO of AMC, says the focus of its site is "to make it easy for our guests to buy tickets and to reduce the distraction from buying tickets." AMC's homepage focuses on promoting current films and features a widget enabling consumers to find local showtimes.

Meanwhile, Regal's site uses a matrix format with thumbnails, where consumers can click to view showtimes, join the Regal Crown Club customer loyalty program, check out concession offerings and schedule events. AMC's Facebook page directs consumers to a tool enabling them to search for local showtimes, while Regal's Facebook page calls on consumers to submit their mobile phone numbers to receive coupons for free popcorn.

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