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New Wisconsin Ad Campaign Confronts Co-Sleeping

Milwaukee, faced with a high infant mortality rate is launching an ad campaign aimed at one reason for infant mortality: grownups allowing their newborns to sleep with them at night. The ads show infants sleeping with butcher's knives, with the message that "Your baby sleeping with you can be just as dangerous."

Just as the city's mayor was announcing the campaign, the medical examiner's office announced that a 7-week-old baby was found dead on Milwaukee's south side after co-sleeping with its mother. The baby was the ninth to die in the city this year while in an unsafe sleep environment, per the city.

Read the whole story at Milwaukee Journal Sentinel »

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