• by Mark Walsh  @markfwal, November 16, 2011

There’s no shortage of surveys predicting big gains in holiday shopping via mobile devices. The latest is from mobile ad network InMobi, which estimates 60 million mobile consumers will use their devices to shop, research purchases, or seek retailer information on Black Friday and Cyber Monday. About 45% will use their phones for comparison shopping, up from 22% in 2010. Almost a third (31%) will check updates on sales and promotions, 26% will view product photos and 15% will make purchases on their device while in a store. More details here.

The findings are based on an on-device survey InMobile conducted among 907 U.S. mobile users from Oct. 28 to Nov. 4. The data covers all major mobile platforms including Android and iOS.