Nitto Tire U.S.A. Inc ., known for making tires for the Hot Import Nights crowd, has partnered with Cie Games to integrate the Nitto Tire brand in automotive-based Facebook game Car Town. The
yearlong multiple phase integrated partnership will extend to November 2012. The joint collaboration will offer Car Town players new in-game activities, virtual items, community contests and
As part of the partnership, players can participate in Nitto-branded game missions featuring the company's new line of tires. The first mission will introduce the Nitto Motivo, an all-weather, performance tire, to Car Town players and tie-in real-world benefits to related activities in-game. Other Nitto branded virtual items that will be available in-game include posters, garage items and custom virtual vehicles modeled after Nitto sponsored race cars. Additionally, Car Town will host various community contests to create Nitto custom-branded car wraps and/or garages.
A Nitto Tire Car Town Virtual Giveaway gives people who "Like" Nitto's Facebook page various branded virtual items, such as the Nitto Motorsports Big Rig for use in
their Car Town garage.