Between Nov. 15 and Dec. 31, the Patron Spirits Company is sponsoring live, working art studios and galleries where emerging artists will create works that will then be auctioned in support of four art organizations.
The “Simply Perfect Art Project” will also identify an artist whose work will be featured in a 2012 Patrón print ad.
The project is organized around four studios/storefront windows in formerly vacant spaces in Chicago, Los Angeles, New York and San Francisco. For a week, up to 30 artists will work in each studio to create original paintings, sculptures or other art based on their personal interpretations of Patron tequila’s “Simply Perfect” brand tag.
Visitors can watch the live work in progress at any of the four studios during afternoons and evenings, Wednesdays through Sundays. At other times, the art will be on display in each window, along with a video screen showing the progression of the collective work.
To view complete collections from all four cities, passers-by can scan the QR code located on the windows of each of the studios. The QR code links them to the auction site (eliminateregifting.com), where they will be able to learn more about the artists and bid on works of art.
Proceeds from purchased pieces will benefit local art organizations that are partners on the project, including the Chicago Artists’ Coalition, the Los Angeles Art Association, the New York Foundation for the Arts, and The Artists Guild of San Francisco.
The artist whose work receives the highest bid will be featured in the 2012 Patron ad.
The Richards Group and Pearl Media launched the project for Patrón. -- Karlene Lukovitz