Around the Net
Optimize For Search Discovery
- TopRank, Thursday, November 17, 2011 11:47 AM
It's time for marketing to think about paid search, search engine optimization -- and yes, even social marketing. Lee Odden reminds us that of the daily queries on google.com, about 16% have never been seen before. So how can marketers optimize keywords that have never been searched on, he asks. The answer might be to optimize for discovery, consumption and engagement, Odden suggests. He tells us how to take advantage of the diversity, differences and similarities.
