Southwest Airlines Launches Rapid Rewards Shopping

  • November 17, 2011

Southwest Airlines is launching a rewards shopping program that allows members to earn points by redeeming exclusive offers from hundreds of participating retailers.

Rapid Reward Shopping, powered by Cartera Commerce, marks the first time the airline is offering its frequent fliers the opportunity to earn points for online shopping. 

The program features thousands of valuable points offers from more than 700 participating online retailers.On Cyber Monday, members will be able to earn double points by shopping with select retailers. Unlike other online shopping deals that require special codes or coupons, Rapid Rewards Shopping members log in using their Rapid Rewards account number to find offers.

Integrated search, price comparison tools, seasonal promotions and personalized recommendations help shoppers find the most relevant, valuable offers. To shop and earn points, members click to a retailer’s site from Rapid Rewards Shopping, select their items, and checkout as normal. Points will be deposited into the Members’ Rapid Rewards accounts within six to eight weeks of the purchase. 



The Cartera platform enables Southwest Airlines to access merchant offers from Cartera’s exclusive Offer Cloud, display offers via multiple marketing channels, track and confirm offer redemptions, and deliver Rapid Rewards Points. Initially launched with online shopping offers, Southwest plans to expand the program with additional earning channels in 2012.--Tanya Irwin

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