Today, at the Los Angeles Auto Show, Nielsen announced that Ford was the winner of the 2nd annual Nielsen Automotive Green Marketer of the Year.
The award recognizes the brand that made the greatest strides in gaining consumer awareness and positively impacting consumer perceptions around the automotive industry’s environmentally friendly initiatives.
Ford was honored for its successful ad campaigns embedding MPG messaging across most of their creatives from product launches to sales events.
Ford was recognized for its successful ad campaigns embedding MPG messaging across most of their creatives, from product launches to sales events. This effort coupled with campaigns featuring real people helped significantly increase positive consumer opinions and purchase consideration for the brand, per Nielsen.
Other finalists for the award included Chevrolet, Ford, Honda, Toyota and Hyundai.