• by Steve McClellan  @mp_mcclellan, November 21, 2011

Sarah Kramer has been promoted to president, client services, at MediaVest USA, effective immediately. In her new role, Kramer will oversee the agency’s client services capability focusing on best practices and approaches for client business management. Kramer remains based in New York and will continue to report to Bill Tucker, CEO, MediaVest.

Kramer replaces Greg Warren, who left the agency in mid-2010 to join Walmart (a MediaVest client) as vice president, creative. In that capacity, Warren oversees the company’s advertising design, media and PR efforts in the U.S.

Previously, she was executive vice president, global managing director, for Starcom MediaVest Group’s global Procter & Gamble account. Kramer will continue to serve in that capacity in addition to her new role. 

A 17-year veteran of SMG, Kramer joined MediaVest a decade ago as a leader on the agency’s Kraft planning assignment. She went on to run the agency’s P&G communications planning assignment, followed by leading the agency’s P&G-dedicated Sight, Sound & Motion investment unit.

Earlier this year, she was appointed to her current global managing director position for P&G. Kramer is credited with spearheading the effort that led P&G to name MediaVest as its mobile agency of record. 

Commenting on the promotion, Tucker stated: “MediaVest is committed to being best-in-class in the art and science of client services. Sarah has a proven track record as a remarkable client leader and strategic force. We’re thrilled that we can scale her experience, instincts and acumen across our roster and continue to raise the bar in this critical area.”

Kramer began her career as a buyer and planner at sister agency Starcom, where she worked on accounts including General Motors and Allstate. She joined MediaVest in 2001 and worked initially on the Kraft account before shifting to P&G two years later. She was elevated to parent SMG in 2006, where she continued to work on various assignments for P&G.