MEDIA magazine has announced the finalists for its 2011 Creative Media Awards. Fifty-four campaigns in 18 categories
ranging from new and emerging media categories to conventional media to the creation of media-inspired creative content will compete for a coveted CMA award during a ceremony Dec. 13th in New York City.
WPP’s MediaCom unit was named a finalist in seven categories, followed by mediahub
by Mullen’s five, and Starcom’s four.
The finalists include:
- Branded Content/Product Placement
- Fresh Perspectives for Lexus
USA by Team One Advertising
- TD Jazz Festival for TD Bank Group by Starcom
- Day with the
Cup for Discover by MediaCom
- Business Media
- Exmark Pride for Exmark Manufacturing by Bailey
Lauerman
- USPS B2B Campaign for United States Postal Service by Campbell Ewald
- Dell/Intel SMB Q3 Campaign for Dell and
Intel/Small Business Solutions by NetShelter Technology Media
- Communications Channel Plan
- The World's Scariest
Shave for Gillette by Carat USA
- Think Outside the Bag for JetBlue Airways by mediahub from Mullen
- Magnum
Pleasure Personified for Magnum Ice Cream by Mindshare
- Performance Media & Marketing (including Direct Response, TV, Email, etc.)
-
Back to School Chiquita Banana Smart Sweeps for Chiquita by Gotham Direct Inc.
- A Bracelet with Your Name on It for Helzberg
Diamonds by Helzberg Diamonds
- For Those Who Do for Lenovo by Covario
- Creative
- The Franchise Fan Cave
Catch for Showtime by OMD
- Baby Banter for E*TRADE by Spark Communications
- Untitled Jersey City
Project for Audi by MediaCom
- Interactive/Enhanced TV
- Tomorrow Moves Project for CSX by mediahub from
Mullen
- Intel Smart TV Launch for Intel by OMD
- AXE Excite for AXE by BrightLine
- Media Plan
- Hail to the V for Summer's Eve by The Richards Group
- Think Outside the Bag for JetBlue
Airways by mediahub from Mullen
- Sunday Strategy for Audi by MediaCom
- Mobile Media
- Bing | Angry Birds
Integration for Bing by Point Reach
- Scavenger Hunt for Lenovo by DoSomething.org
- Volvo s60 Takes Over
MLB.tv App for Volvo Cars of North America, LLC by Mobext/ Havas Digital
- Multicultural Media
- IDT Boss Revolution “Unite
Families” Campaign for IDT by Gravity Media
- Sparking a Generation of Hispanic Mom Loyalists; How Pampers Reached out to “every”
Spanish-speaking Mom of Baby for Procter & Gamble, Pampers Diapers by Carat USA
- Artistas
Frescos for Subway by MediaCom
- New/Emerging/Experimental Media (excluding online)
- LRA Crisis Tracker for Invisible
Children & Resolve by Digitaria
- Greek4Good for Yoplait Greek by Olson
- The Secret Circle - Witchcraft Print
Insert for The CW Television Network by OMD
- Online Media Branding
- Volvo S60 Augmented Reality App/YouTube Masthead
for Volvo Cars of North America, LLC by Media Contacts/Havas Digital
- Starwood Preferred Guest Credit Card from American
Express for American Express & Starwood by Digitas
- The Inside Experience: A Social Film
Project for Intel/Toshiba by Pereira & O'Dell
- Online Media Search
- Acquisition for Union Pacific
Railroad by Bailey Lauerman
- Range Rover Evoque Launch for Land Rover by Mindshare
- US Local
Solar for SolarCity by Covario
- Outdoor or Place-Based Media
- Person of Interest for CBS Television
Network by Inwindow Outdoor
- Sewer Gators for Swamp People S2 by HISTORY
- Times Square’s First Social Media
Billboard for Audi by MediaCom
- Print (magazines and newspapers)
- Holiday Wish
List for Zappos by mediahub from Mullen
- Spring Challenge 2011 for Kellogg's / Special K by Starcom USA
-
Where Superheroes Eat for Subway by MediaCom
- Radio
- Valley Metro Notes for Valley Metro / Valley Metro /
Notes by R&R Partners
- Fresno Safety for Union Pacific Railroad by Bailey Lauerman
- Find Your Perfect
Beach for South Walton by lkm
- Research/Consumer Insights
- Paparazzi
Generation for P&G by MediaVest
- EQ for Starcom by Starcom USA
- Sunday
Strategy for Audi by MediaCom
- Social Media
- Sky's the Limit for JetBlue Airways by mediahub from
Mullen
- Rihanna: UNLOCKED for Rihanna by AgencyNet and Island Def Jam Records
- Nine West Espadrille Brand Ambassadors Campaign with
Lookbook.nu for Nine West by Media Contacts/ Havas Digital
- Television
- HBRC 2011 Cable TV Campaign for Hurricane Business
Recovery Center by BrivicMedia, Inc
- Buick Human Highlight Reel for Buick by Starcom USA & Leo Burnett
-
Transformation Domination for Syfy/Face Off by Horizon Media Inc.
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