MEDIA Names CMA Finalists: MediaCom Scores 7, Mediahub 5

MEDIA magazine has announced the finalists for its 2011 Creative Media Awards. Fifty-four campaigns in 18 categories ranging from new and emerging media categories to conventional media to the creation of media-inspired creative content will compete for a coveted CMA award during a ceremony Dec. 13th in New York City.

WPP’s MediaCom unit was named a finalist in seven categories, followed by mediahub by Mullen’s five, and Starcom’s four.

The finalists include:

Branded Content/Product Placement
Fresh Perspectives for Lexus USA by Team One Advertising
TD Jazz Festival for TD Bank Group by Starcom
Day with the Cup for Discover by MediaCom
Business Media
Exmark Pride for Exmark Manufacturing by Bailey Lauerman
USPS B2B Campaign for United States Postal Service by Campbell Ewald
Dell/Intel SMB Q3 Campaign for Dell and Intel/Small Business Solutions by NetShelter Technology Media
Communications Channel Plan
The World's Scariest Shave for Gillette by Carat USA
Think Outside the Bag for JetBlue Airways by mediahub from Mullen
Magnum Pleasure Personified for Magnum Ice Cream by Mindshare
Performance Media & Marketing (including Direct Response, TV, Email, etc.)
Back to School Chiquita Banana Smart Sweeps for Chiquita by Gotham Direct Inc.
A Bracelet with Your Name on It for Helzberg Diamonds by Helzberg Diamonds
For Those Who Do for Lenovo by Covario
Creative
The Franchise Fan Cave Catch for Showtime by OMD
Baby Banter for E*TRADE by Spark Communications
Untitled Jersey City Project for Audi by MediaCom
Interactive/Enhanced TV
Tomorrow Moves Project for CSX by mediahub from Mullen
Intel Smart TV Launch for Intel by OMD
AXE Excite for AXE by BrightLine
Media Plan
Hail to the V for Summer's Eve by The Richards Group
Think Outside the Bag for JetBlue Airways by mediahub from Mullen
Sunday Strategy for Audi by MediaCom
Mobile Media
Bing | Angry Birds Integration for Bing by Point Reach
Scavenger Hunt for Lenovo by DoSomething.org
Volvo s60 Takes Over MLB.tv App for Volvo Cars of North America, LLC by Mobext/ Havas Digital
Multicultural Media
IDT Boss Revolution “Unite Families” Campaign for IDT by Gravity Media
Sparking a Generation of Hispanic Mom Loyalists; How Pampers Reached out to “every” Spanish-speaking Mom of Baby for Procter & Gamble, Pampers Diapers by Carat USA
Artistas Frescos for Subway by MediaCom
New/Emerging/Experimental Media (excluding online)
LRA Crisis Tracker for Invisible Children & Resolve by Digitaria
Greek4Good for Yoplait Greek by Olson
The Secret Circle - Witchcraft Print Insert for The CW Television Network by OMD
Online Media Branding
Volvo S60 Augmented Reality App/YouTube Masthead  for Volvo Cars of North America, LLC by Media Contacts/Havas Digital
Starwood Preferred Guest Credit Card from American Express for American Express & Starwood by Digitas
The Inside Experience: A Social Film Project for Intel/Toshiba by Pereira & O'Dell
Online Media Search
Acquisition for Union Pacific Railroad by Bailey Lauerman
Range Rover Evoque Launch for Land Rover by Mindshare
US Local Solar for SolarCity by Covario
Outdoor or Place-Based Media
Person of Interest for CBS Television Network by Inwindow Outdoor
Sewer Gators for Swamp People S2 by HISTORY
Times Square’s First Social Media Billboard for Audi by MediaCom
Print (magazines and newspapers)
Holiday Wish List for Zappos by mediahub from Mullen
Spring Challenge 2011 for Kellogg's / Special K by Starcom USA
Where Superheroes Eat for Subway by MediaCom
Radio
Valley Metro Notes for Valley Metro / Valley Metro / Notes by R&R Partners
Fresno Safety for Union Pacific Railroad by Bailey Lauerman
Find Your Perfect Beach for South Walton by lkm
Research/Consumer Insights
Paparazzi Generation for P&G by MediaVest
EQ for Starcom by Starcom USA
Sunday Strategy for Audi by MediaCom
Social Media
Sky's the Limit for JetBlue Airways by mediahub from Mullen
Rihanna: UNLOCKED for Rihanna by AgencyNet and Island Def Jam Records
Nine West Espadrille Brand Ambassadors Campaign with Lookbook.nu for Nine West by Media Contacts/ Havas Digital
Television
HBRC 2011 Cable TV Campaign for Hurricane Business Recovery Center by BrivicMedia, Inc
Buick Human Highlight Reel for Buick by Starcom USA & Leo Burnett
Transformation Domination for Syfy/Face Off by Horizon Media Inc.

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