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Grey Grabs Mike's
- Advertising Age, Tuesday, November 22, 2011 11 AM
Grey has won creative ad duties for Mike's Hard Lemonade after a review, according to people familiar with the matter, as the flavored malt beverage maker turns to its fourth agency in four years.
The final round was understood to be a shootout among the WPP shop, Chicago-based Trisect and Omnicom Group's DDB, Chicago. Grey takes over the account from the New York office of Havas' Arnold, which chose not to defend.
