VW Buckles Up With Scholastic

  • April 9, 2003
With motor vehicle crashes still the leading cause of death for American teenagers, even more at risk are African-American and Hispanic teenagers. They are 50% less likely to wear safety belts than other teen groups in the U.S., putting them at twice the risk to die in an automobile accident. To help combat this problem, Volkswagen of America, Inc. and Scholastic Marketing Partners, the Company's consumer marketing division, have teamed up to educate and encourage minority teens in this risk group to buckle up, and help save lives. VW and Scholastic are launching a national youth car safety initiative called Fasten Your Seat Belt ... Go Far! in eight major U.S. cities this month. Together, the companies are distributing 12,000 curriculum kits to high school science and social studies teachers in these metropolitan areas: Atlanta; Boston; Detroit; Los Angeles; Miami/Ft. Lauderdale; New York/Newark; San Francisco and Washington, D.C.

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