Canadian Tourism Panel Launches Website, Mobile App

  • November 23, 2011

The Canadian Tourism Commission is launching a new user-generated content travel website and mobile app, “Explore Canada Like a Local.”

Users can build an itinerary on the web ite and/or in the application and use it on their smartphone while traveling. The website and application consist entirely of user-generated content from both locals and visitors.

Users can choose a suggested itinerary based on region, city, activity or type of traveler to start planning a trip. Using the mobile app, visitors can also check in, add comments, upload photos and publish their itineraries to share with others on Facebook and Twitter.

Serving as a singular resource for travelers to plan, learn, navigate and share, the site pulls in open source APIs from Foursquare, Yelp and Gowalla. This means that visitors to the site and app are benefitting not only from insiders, but also fellow travelers who have shared recommendations and sample itineraries from their past trips.

Users can see location check-in frequency and real-time reviews and also comment, plus upload their own images and videos. Travelers can also suggest adding a spot to the site, and even share their discoveries via their favorite social media platforms. First-time visitors will find the site easy to navigate after viewing a short how-to video.--Tanya Irwin

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