Honda, Toyota Brands Use Digital Experiences In L.A.

  • November 23, 2011


Several automakers presenting coolness at the LA Auto Show this past weekend had JUXT and GPJ (George P. Johnson) in common. For Toyota's Scion division the firms did a "The Scion Surface" using Microsoft Surface interactive tables for each of the four cars that Scion has on display. When you place one of 8 cards on the table (one side displays a product image, and the other side displays art), you can either learn about the cars or create music tracks from pre-selected artists on Scion's music label.

For Honda the companies made interactive Monroney stickers on iPads. The digital stickers automate a car's specific information, and allow users to customize a car, with a digital Monroney for that vehicle.

Toyota is using the companies to show off the 2012 Camry with a "creation to ownership," iWall comprising three 80-inch LCD monitors mounted together. The wall was used in 2011 to unveil the Prius. Each of the three LCD monitors are touchscreens, displaying three elements of the Camry: creation of the car; about the car itself; and the lifestyle that the car embodies.




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