Several automakers presenting coolness at the LA Auto Show this past weekend had JUXT and GPJ (George P. Johnson) in common. For Toyota's Scion division the firms did a "The Scion Surface" using Microsoft Surface interactive tables for each of the four cars that Scion has on display. When you place one of 8 cards on the table (one side displays a product image, and the other side displays art), you can either learn about the cars or create music tracks from pre-selected artists on Scion's music label.
For Honda the companies made interactive Monroney stickers on iPads. The digital stickers automate a car's specific information, and allow users to customize a car, with a digital Monroney for that vehicle.
Toyota is using the companies to show off the 2012 Camry with a "creation to ownership," iWall comprising three 80-inch LCD monitors mounted together. The wall was used in 2011 to unveil the Prius. Each of the three LCD monitors are touchscreens, displaying three elements of the Camry: creation of the car; about the car itself; and the lifestyle that the car embodies.
advertisement
advertisement