• ClickZ, Friday, November 25, 2011 10 AM

Sega of American has released a rich media mobile ad campaign for “Samurai Bloodshow,” an iOS mobile game. When it's clicked, the ad, created by Sprout in HTML5, opens to a full-screen demonstration version of the game.

"Sprout has taken our in-game asset and recreated a light experience, so that consumers can see what it's like to play the game without visiting the app store. They can try it a few times and experience a few of the characters... Then, from within that ad, they can download the full free version available in the app store," says Ben Harborne, “Samurai Bloodshow” brand manager for Sega.

Sega is using the freemium model for distributing the game. A free version in the Apple App Store comes with 20 levels of the multiplayer game, while the full version has more than 200 levels. In the free as well as paid version, players can buy trading cards from an in-game store as a way to monetize the game.

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