What's a SnapTag? Jeff Hayzlett tells us it's a 2D barcode that highlights a brand's logo in a notched circle. The tag provides more interactivity and analytics for the brand, compared with what
the online ad industry has come to know as QR codes. He explains how Glamour magazine posted a SnapTag on the cover and gained more than 100,000 code activations, 50,000 Facebook Likes, and
500,000 interactions that led to sharing the content.
Read the whole story at IMedia Connection »