Mixed Results For B-to-B Media

  • April 16, 2003
BtoB ad spending rose 2.4% in February compared to a year ago, but the number of ad pages was down, said American Business Media. The B2B publication trade group said the auto sector did especially well, with a 66.8% gain in dollars spent. Retail, drugs, travel, services, software, finance, business and advertising, and home and building categories were also up against a year ago. The big losers were the farming sector, where spending was down 51.6%, and telecommunications, where ad spending fell by 50.2% from a year ago. Computers 26.0% and Manufacturing equipment spending also fell. ABM president Gordon Hughes commented, "We've been predicting 3% growth in ad revenues for the first quarter, and so far we're on target."
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