BtoB ad spending rose 2.4% in February compared to a year ago, but the number of ad pages was down, said American Business Media. The B2B publication trade group said the auto sector did especially
well, with a 66.8% gain in dollars spent. Retail, drugs, travel, services, software, finance, business and advertising, and home and building categories were also up against a year ago. The big losers
were the farming sector, where spending was down 51.6%, and telecommunications, where ad spending fell by 50.2% from a year ago. Computers 26.0% and Manufacturing equipment spending also fell. ABM
president Gordon Hughes commented, "We've been predicting 3% growth in ad revenues for the first quarter, and so far we're on target."
