Direct Response Campaign Receives Honor

  • April 16, 2003
CTS Pre-Launch - a direct response campaign for Cadillac - created by DraftWorldwide Chicago, received the Past Presidents' Award from the Chicago Association of Direct Marketing at the 2003 Tempo Awards presentation. Draft's work for the CTS took first place for marketing results in the direct response campaign category. In addition, Draft won the third annual Jay Gondelman Award, chosen by CADM's E-commerce special interest group, for Snickers Survivor Challenge, a website created for Masterfoods USA. The site took first place in marketplace results and second place in creative achievements in the competition's website. Other agencies who went home with numerous awards, including many first-place honors, included LKH&S Chicago, Brann Chicago, Foote, Cone and Belding, and Cramer Krasselt.
Next story loading loading..