LA Inc., a nonprofit organization with the mission to promote tourism to Los Angeles, has named Campbell Ewald as their agency of record. Chief Marketing Officer of LA INC., Don Skeoch, made the announcement.
“Campbell Ewald’s ability to develop creative solutions to complex business decisions with proven marketing strategies will play a key role in strengthening the marketing efforts for Los Angeles tourism,” said Skeoch.
Campbell Ewald will be responsible for the strategy, creative development, media planning/buying and execution of the first-ever global branding and advertising campaign for Los Angeles tourism. The campaign’s goal is to increase the amount of both business and leisure travel to Los Angeles, and will target U.S. markets as well as business planners and travel agents in key markets such as the U.K., Canada, Australia, Japan and China as well as emerging international markets, per a release by the organization. The first campaign is planned to launch in second quarter 2012.