Kayla Kurtz shows marketers a few paid-search workarounds, such as not being able to populate approved ads using keywords, or not seeing conversions in a high-performing ad group. Or better yet, not seeing any impressions in a new ad group. She provides detailed instructions, guiding us through all three problems to ease the pain. It's easy to see the big picture and glaze over the details. Take a few minutes to learn the details.