• Business Insider, Thursday, December 1, 2011 12:46 PM

Is Apple really going to start selling TVs? You can bet the bank on it, Apple analyst Gene Munster reiterated this week. Reporting from a Business Insider conference on Wednesday, Henry Blodget wrote: “Gene is so sure an Apple TV is coming that he told anyone in the audience who is thinking of buying a TV to wait, because Apple's is going to be awesome.”

Due out next year, Munster promised that the TV will be Apple to the core -- “not an external gadget like the current Apple TV that you have to plug into your TV set,” Blodget notes. “This is because Apple thinks people hate to plug in external gadgets … and Apple is obviously right about that.” That said, Blodget said he will be thoroughly startled if consumers are willing to pay a huge premium for an Apple TV just to avoid plugging in a $100 gadget.

What else does Munster expect from an Apple TV? That it will come in a range of sizes and price-points, so as to be accessible to a broader audience. But not too accessible. No, Munster forecasts that Apple's TVs will be priced at twice the standard market price for a normal TV. 

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