Dads More Likely Than Moms To Buy Electronics

  • December 1, 2011

A version of Ipsos OTX MediaCT's LMX Family Study of all media and technology adoption finds that dads with kids aged 6-14 are significantly more likely than moms with kids the same age to be planning to purchase a host of consumer electronics including smartphones, TVs, Tablets, Blu-ray players, 3-D TVs and desktop computers.

The LMX Study also found significant differences in planned purchases based on family ethnicity. African-Americans and Hispanic parents of kids aged 6-14 were more likely to be planning to buy smartphones and TVs than Caucasian parents of kids the same age. Asian/Pacific Islander parents were significantly more likely to be planning on buying a tablet computer, especially the iPad2 when compared to families of other ethnicities.

 

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