• by Wayne Friedman , December 1, 2011

Looking more back to its more serious TV news roots, CBS' new morning show will re-launching its old TV news brand "CBS This Morning," replacing the current, more entertainment oriented "The Early Show."

"CBS This Morning" had been the name of CBS' early morning Monday to Friday show from 1987 to 1999. This comes just after the announcement that CBS' early morning Monday-Friday program will include new hosts Charlie Rose and Gayle King.

Some 12 years ago, "The Early Show" replaced "CBS This Morning." Both programs have had a long history of coming in a distant third place among the three networks' early-morning programs.

CBS News Chairman Jeff Fager has already said in an earlier press conference that the new show would be about "original reporting and great storytelling."

At the Television Critics Tour Association meeting this past summer, Fager and "CBS Evening News" anchor Scott Pelley talked about CBS News returning to what CBS News has prided itself on through its history: original reporting.

Reportedly, the new CBS show will not have a co-host weatherman or many of the lifestyle segments that adorn most early networks shows, including cooking segments. Rose and King will join current "Early Show" host Erica Hill. The new show will debut Jan. 9.