Cosmetics giant Revlon is poised to consolidate its global media agency assignment with WPP’s MediaCom, according to sources. Last year, the company spent an estimated $265 million on ads worldwide.
The client shifted its U.S. media assignment to MediaCom without a review last year. Aegis Group's Carat was the incumbent. According to Kantar Media, the company’s U.S. ad spend last year was slightly more than $130 million.
According to sources, Revlon is expected to make announcement on the consolidation sometime next week. MediaCom declined to comment, referring calls to the client. Executives at the company could not be immediately reached for comment.
It was not clear at deadline how many other media agencies are on the company’s global roster or how assignments were divvied up in markets outside the U.S.