Around the Net
How To Create Great Web Content Through APV
- SEOmoz, Friday, December 2, 2011 12:20 PM
Carlos del Rio discusses a method to create content in three easy steps by describing clear action, purpose and value from the perspective of site visitors, such as "buy" "tires" "cheap." First, he tells marketers to determine what the campaign does. Those who build tools also need to follow this formula. Does the tool meet specific standards, does it have a purpose, and can it bring value? Del Rio provides examples to help marketers and developers get started.
