Around the Net
Google Grants Are A Wonderful Thing
- PPC Hero, Friday, December 2, 2011 12:14 PM
Giving back can be rewarding, but search engine marketing professionals know an ongooing campaign needs continual monitoring and care. Lynn Bruno tells search professionals how to give back to non-profits without breaking the bank. Bruno explains how she helped Wren's Nest -- a literary museum in Atlanta, Ga. devoted to preserving the legacy of author Joel Chandler Harris -- double click-through rates using best practices and increasing the number of Google bucks spent.
