ComScore, Media Audit to Deliver Local Web Metrics

  • January 29, 2003
comScore Networks, Inc. and The Media Audit yesterday announced a partnership to jointly deliver local market Internet measurement services. The Media Audit will integrate existing comScore local market services with its own, to create a powerful combination of tools that measure online and traditional media consumption, buying behavior, and consumer attitudes. The comScore services to be integrated into The Media Audit suite will include LocalScore, a unique system that correlates online audience behavior in the top 78 U.S. local markets with offline product and service expenditures in more than 400 spending categories within each market. Marketers have adopted LocalScore, which was introduced in 2002, to fuel local marketing strategies within the newspaper and Yellow Pages sectors, among others.

advertisement

advertisement

Next story loading loading..