Accipiter announced on Monday that Bankrate.com has renewed its selection of Accipiter AdManager V6 to deliver and manage advertising campaigns. Bankrate, Inc. owns and operates Bankrate.com, which
ranks first in unique visitors in the "Financial information and advice" category according to comScore Media Metrix, averaging 4 million unique visitors per month. An Accipiter customer since 1997,
Bankrate.com turned to AdManager V6 to ensure that their advertising capabilities remain top-of-the-line. To go along with Bankrate.com's successful deployment of AdManager V6, Accipiter built an
inventory projection module enabling them to capture data at every level for inventory reporting. Company officials said the flexibility, targeting, and granularity in real-time inventory projection
reporting capabilities, fulfilled Bankrate.com's serving needs. This program allowed them to better track, predict and measure activity at the campaign and channel levels to better meet the needs of
their advertising clients.
