• April 14, 2003

It's official. Lifetime Entertainment Services - jointly owned by The Hearst Corporation and The Walt Disney Company - and Hearst Magazines today unveiled the premiere issue of Lifetime magazine, a new women's lifestyle title with the tagline "real life, real women." The magazine, which features Faith Hill on its cover, hits newsstands nationwide on April 22, 2003. Lifetime magazine debuts as a bi-monthly with the May/June double issue. Following another double issue in the summer, the magazine plans to go monthly with the September 2003 issue. The premiere issue carries 104 advertising pages. Lifetime is launching with a rate base of 500,000 and will cost $2.95 on the newsstand. Advertisers in the first issue include Estee Lauder, L'Oreal, Chrysler, Toyota, Liz Claiborne, MasterCard, General Motors, Prudential Securities, Martex and Procter & Gamble.