• KISSmetrics, Tuesday, December 6, 2011 11:36 AM

Sherice Jacob calls inbound marketing "a new spin" on the processing of capturing leads through traditional techniques. Jacob takes us through the three-prong inbound strategy that includes blogging, social media and content marketing. The practice supports reaching more customers who are likely to convert -- and reaching them for less cost and effort compared with traditional methods. Many marketers are likely to use lead generation without really knowing it. It's a delicate balancing act because site content should not overwhelm or overload the site visitor, Jacob writes.

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