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Formulas For Bid Management Success

Alistair Dent serves up the recipe for bid management success. Making it work means marketers need conversion data, a database or spreadsheet and the ability to export data from AdWords, he explains. That recipe includes the formula to provide an optimum cost per click to pay, which Dent provides. Dent provides insight into bidding the true value, finding the low-conversion-rate keywords, predicting conversion rates, and tips on getting every major keyword into the top position.

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