UPN, working with America Online, Inc. and Maserati, have begun the UPN Platinum Sweepstakes that features a grand prize car with a retail value of $99,000. For six weeks beginning in April, UPN will
run promos on-air and on UPN.com, and will tag its radio ads promoting the sweepstakes. AOL will also run an online campaign promoting the sweepstakes and encouraging members to tune-in for PLATINUM.
The promotion is designed to drive UPN viewers and AOL members to UPN.com to enter the sweepstakes where one lucky winner will drive away with a 2003 Maserati Coupe Cambiocorsa. The 2003 Maserati
Coupe Cambiocorsa is a high-performance Italian luxury sports car that goes from 0-60 in 4.9 seconds with a top speed of 177 mph. The Coupe Cambiocorsa is equipped with the most cutting-edge Formula
One racing technology. PLATINUM, network television's first drama set in the world of hip-hop, debuted with a preview on Monday, April 14 (9:00-10:00 PM, ET/PT) on UPN. Kevin Bray directed the episode
from a story by Sofia Coppola and John Ridley, with the teleplay by John Ridley. The second episode of PLATINUM, "Want," aired in its regularly scheduled time period on Tuesday, April 15 (9:00-10:00
PM, ET/PT) where a new 2003 Maserati Coupe was featured.