• December 8, 2011

Optimedia has promoted Keith Mackay to the new post of president of strategy, the Publicis Groupe media shop confirmed late Thursday. Mackay will relocate from Seattle to the agency’s New York headquarters, where he will report directly to Optimedia president Dave Ehlers. Most recently Mackay served as executive vice president and managing director for Optimedia’s Seattle and San Francisco offices. Mackay will manage Optimedia’s strategy and planning practice. Prior to joining Optimedia, Mackay held positions at Wieden & Kennedy, EvansGroup and WONGDOODY. --Steve McClellan