Commentary
25%-30% of mobile advertisers are doing a good job
- by Erik Sass , Staff Writer @eriksass1, December 9, 2011
Fewer than one out of three mobile advertisers is making an effective use of mobile as a marketing medium, at least insofar as mobile search marketing is concerned, according to Google's Michael Slinger, who estimated that 25%-30% are "doing a good job."
Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.
